About Good Impressions

Good Impressions is a digital marketing agency that has helped ~60 effective nonprofits, think tanks, and foundations increase engagement with their content, research, services, courses, contests, programs, fellowships, and events. We are funded by Longview Philanthropy and Open Philanthropy and work primarily with organizations focused on making sure AI is safe, mitigating biosecurity risks, improving the lives of farmed animals, helping people living in extreme poverty, and building the Effective Altruism community.

What you’ll be doing

We're looking for professionals who can learn complex content, transform it into simple, clear, and personalized messages, and create platform-specific images or videos that represent those messages in a way that grabs the user's attention.

The ads we need made are often complex or sensitive. For instance, we’ve run ads for:

• An AI research organization investigating trends in compute, data, and investment
• A think tank trying to help stockpilers choose PPE that better protects people from pathogens
• A screening tool that allows DNA manufacturers to screen out orders for pathogens like Ebola and Tuberculosis
• A legal firm that sues meat companies for torturing animals
• A  nonprofit that allows donors to send money directly to the world’s poorest people

As Good Impressions expands its service offering, this role could also involve creating visual assets for a new podcast series, editing video content so it’s usable on social media, or building six months of assets for an organic social media channel.

What you should have

Requirements for the role include:

• Three years of experience creating ads or other visual assets in a for-profit setting
• The ability to quickly become familiar with complex topics
• An understanding of how content varies from platform to platform

Strong candidates may also have experience with some of the following:

• AI safety and/or ethics
• Biosecurity or pandemic preparedness
• Farmed animal welfare
• Extreme poverty
• Climate change
• Building Effective Altruism

Additional information

• Employment Status: This is a contractor position.
• Compensation: We will aim to pay market rate for your services.
• Benefits: There are no benefits for contractors.
• Location: Remote.
• Time Zone: Must be able to meet with clients and team members based in California and UK time zones.

How to apply