Proud to have worked with:
Whether it's sourcing whistleblowers, scaling health interventions in Nigeria, or getting AI safety research in front of decision-makers—we bring private-sector growth techniques to organizations doing work that really matters.
Johnstuart Winchell
Founder
Drive engagement with your content, services, courses, contests, programs, fellowships, and events.
We identify and fix elements of websites and applications that prevent visitors from taking desired actions.
We help organizations secure appearances on podcasts and external social media channels to reach their target audiences.
We optimize existing video content for social media platforms, either by making edits directly or recommending specific changes organizations can implement themselves.
We help organizations accurately measure the impact of their marketing activities by accounting for technical limitations and attempting to compare results against what would have happened
without intervention.
We create and share practical guides that help organizations with their outreach efforts. Our guides distill lessons learned in our work, paired with input from outside experts.
"Since working with Good Impressions, we have recruited [AI safety course] participants from orgs like OpenAI, WHO, and Meta; scaled from one test campaign to three continuously running campaigns; and developed the confidence to try marketing campaigns on 4+ other platforms.
They were especially aware of our org’s (somewhat unusual and specific) goals and their proactive approach made us a lot more comfortable (and ambitious!) with outreach. If you’re just getting started with marketing I’d recommend working with them to build this pillar for your org!"
“Good Impressions successfully recruited several factory-farming whistleblowers to talk to LIC about their animal cruelty concerns, which is an EXTREMELY DIFFICULT thing to do. We're now in the process of developing lawsuits based on the information we received from these ag-industry tipsters.
Best of all, they did it at 1% (!!!) of the cost of the method we normally use to collect information.”
"Your help here was immensely valuable. We had planned on checking our data again before spending more money, but there is a decent chance we might have overlooked it. So you potentially saved us 10s of thousands of Euros."
"Good Impressions managed to increase our social media followers by 2-3x on a small budget, and I was impressed with the quality of the people reached. This could have a significant impact on our ability to achieve our goals as an organization.”
"The campaign reached senior contacts at major synthesis companies globally, including the CTO of Macrogen and CEO of Microsynth. We're seeing increased awareness beyond just the direct leads."
"Advertising is looking like a promising channel to scale our impact. The campaign was valuable enough that we're immediately scaling up with a second, larger campaign."
"Good Impressions helped us develop a targeted LinkedIn whistleblower recruitment campaign which connected us with dozens of employees as part of an advocacy campaign. We're now using these detailed workplace accounts to build a media report and actively pitch the stories to journalists."
"Good Impressions delivered 924 course completions at just $0.94 per completion—well below our $2 goal. Digital advertising has become a key channel for us now, driving more than half of our total course completions while still ensuring targeting to health workers. The campaign gave us a framework for thinking about audience saturation and cost efficiency that we'll use as we expand our reach and impact."
"Since working with Good Impressions, we have recruited participants from orgs like OpenAI, WHO, and Meta; scaled from one test campaign to three continuously running campaigns; and developed the confidence to try marketing campaigns on 4+ other platforms. They were especially aware of our org's (somewhat unusual and specific) goals and their proactive approach made us a lot more comfortable (and ambitious!) with outreach. If you're just getting started with marketing I'd recommend working with them to build this pillar for your org!”
"Good Impressions demonstrated strong communication, clear subject matter expertise, and an ability to adapt to my preferred style of working. They added massive value and capacity to our lean team during our busiest time of the year."
"The analysis that Good Impressions ran for us has changed the way we plan on spending our ad budget, potentially saving us tens of thousands of Euros."
"Good Impressions is as good as it gets"
"In a few months Good Impressions helped us build an acquisition channel we can turn on and off as needed, giving us control over our growth. The campaign generated 68 applications to our career advising program with cost per accepted applicant beating our ambassador program - previously our best acquisition channel. With especially strong results from policy professionals and think tank employees we were particularly excited to reach, this has become a permanent part of our funding proposals and fundamentally shifted how we think about growth."
"In just four months, Good Impressions' campaign helped us reach senior executives at 10 major DNA synthesis providers that we hadn't connected with before. The campaign generated 31 qualified leads at $113 per lead, including C-suite executives of global providers with thousands of scientists across 150+ countries. We're also seeing more organic conversations about screening requirements across the industry and we think it's because of this work."
"Good Impressions managed to increase our social media followers by 2-3x on a small budget, and I was impressed with the quality of the people reached. This could have a significant impact on our ability to achieve our goals as an organization.”
"Since the pandemic, we hadn't found a sustainable avenue for opening new MBA chapters, but our first Good Impressions campaign led to 7 new chapters, 4 of which ran for a full year, which amounts to an ROI between 14 and 45x. Ads are now our primary channel for chapter acquisition and we've launched 3 campaigns since.”
“We really appreciate the support a lot. Timely, professional, value adding and always very thoughtful and constructive. Feedback from your team has definitely been super helpful this year and will affect our budget allocation. It's been worth at least six figures.”
"I'm really excited about Good Impressions' potential to multiply the impact of some of the most effective ways of helping factory farmed animals."
"Good Impressions successfully recruited several factory-farming whistleblowers to talk to LIC about their animal cruelty concerns, which is an EXTREMELY DIFFICULT thing to do. We're now in the process of developing lawsuits based on the information we received from these ag-industry tipsters. Best of all, they did it at 1% (!!!) of the cost of the method we normally use to collect information.”
"The newsletter program that Good Impressions put together for us is generating ~2K subscriptions a month, with one channel that's free and another that has an open rate 50% higher than our organic subscribers. They saved us dozens of hours of set-up and optimization learnings . . . honestly we just wouldn't have done these projects without them.”
"To spend such a small amount of money and grow this rapidly is incredible. We tripled our growth rate of newsletter subscribers, and the people subscribing via ads are super active. They actually open our emails at rates higher than our organic audience.”
We turn down projects if we don't think we can meaningfully help and may offer to support you with something other than what you originally asked for if we think it could lead to more impact.
We take complete responsibility for results and push through obstacles until we deliver work we're proud of. This means we may speak up in situations where for-profit providers might not.
We’ve raised dedicated funding so that our fees don’t get in the way of running the most impactful projects.
We train clients who want to learn so they can build the internal capacity to be less dependent on us in the future.
We’re as helpful and efficient as possible with our clients because we think they’re doing some of the most impactful work in the world (otherwise we wouldn’t be working with them).
We will tell you directly if we don’t succeed in our goal, and we may tell you in advance why it may not succeed. We do this so that you can make the most impactful decisions with your team’s time and resources.
Most for-profit agencies structure their work around ongoing client relationships, handling multiple marketing needs for each client.
We plan, build, optimize, and report on your campaigns end-to-end
Brainstorming, feedback, and strategic guidance on your marketing challenges
We build the initial frameworks then help you hire and train your team to manage it independently
We are funded through grants and client fees. We have received grants from Longview Philanthropy and Open Philanthropy.
Our baseline fee for a three-month project is $15,000. We offer discounted rates when lack of funds would get in the way of impact.
Please let us know what you would like help with! We can’t guarantee we’ll have the capacity to respond but we will do our absolute best.
We can also be reached at contact@goodimpressionsmedia.com
